Media (New Media)
New media is a broad term that emerged in the later part of the 20th century to encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet. New media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. What distinguishes New media from traditional media is not the digitizing of media content into bits, but the dynamic life of the "new media" content and its interactive relationship with the media consumer. This dynamic life, moves, breathes and flows with pulsing excitement in real time. Another important promise of New Media is the "democratization" of the creation, publishing, distribution and consumption of media content.
Most technologies described as "new media" are digital, often having characteristics of being manipulated, networkable, dense, compressible, interactive and impartial. Some examples may be the Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs. New media is not television programs, feature films, magazines, books, or paper-based publications - unless they contain technologies that enable digital interactivity, such as graphic tags containing web-links.
The definition for image is artifact, for example two-dimensional picture that has a similar experience to some subject. The definition of graphic is visual representation on some surface such as a wall, canvas, computer screen and paper. The definition of text is a combination of alphabets from A-Z in form of words or sentences. The definition of sound is traveling wave that is oscillation of pressure transmitted to a solid, liquid or gas composed of frequencies within the range of hearing and of a level sufficient strong to be heard. Meanwhile, the definition of animation is rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. Other type of artwork that can be produce is new invention. This kind of artworks combines all the elements above to achieve uniqueness. New inventions are a change in the thought process for doing something or the useful application of new inventions or discoveries. It may refer to incremental emergent or radical and revolutionary changes in thinking products, processes or organizations.
Interactivity has become a term for number of new media uses options evolving from the rapid dissemination of Internet access point, the digitalization of the media, and media convergence. In 1984, Rice defined the new media as communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. Such as Internet replaces the "one-to-many" model of traditional mass communication with the possibility of a "many-to-many" web of communication. Any individual with the appropriate technology can now produce his or her online media and include images, text, and sound about whatever he or she chooses. So the new media with technology convergence shifts the model of mass communication, and radically shapes the ways we interact and communicate with one another. Vin Crosby (2002) described three communications media in “What is new media?”. He saw Interpersonal media as “one to one”, Mass media as “one to many” and, finally New Media as Individuation Media or “many to many”.
When we think of interactivity and its meaning, we assume that it is only prominent in the conversational dynamics of individuals who are face-to-face. This restriction of opinion does not allow us to see its existence in mediated communication forums. Interactivity is present in some programming work, such as video games. It's also viable in the operation of traditional media. In the mid 1990s, filmmakers started using inexpensive digital cameras to create films. It was also the time when moving image technology had developed, which was able to be viewed on computer desktops in full motion. This development of new media technology was a new method for artists to share their work and interact with the big world. Other settings of interactivity include radio and television talk shows, letters to the editor, listener participation in such programs, and computer and technological programming. Interactive new media has become a true benefit to every one because people can express their artwork in more than one way with the technology that we have today and there is no longer a limit to what we can do with our creativity.
Interactivity can be considered as a central concept in understanding new media, but different media forms possess different degree of interactivity, even some forms of digitized and converged media are not in fact interactive at all. Tony Feldman considers digital satellite television as an example of a new media technology that uses digital compression to dramatically increase the number of television channels that can be delivered, and which changes the nature of what can be offered through the service, but does not transform the experience of television from the user’s point of view, as it lacks a more fully interactive dimension. It remains the case that interactivity is not an inherent characteristic of all new media technologies, unlike digitization and convergence.
As conclusions, new media can brings a lot of advantages to the world in the future. A lot of things can be developing. Plus, with new media, it can make a lot of changes to the human life in simplify the way of completing things. It also will bring goods to humankind in the future.
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